Social Media: basics first.


  • Clearly define your product offering so your clients immediately understand it.
  • Define market demographics for your product.
  • Graphic design (UI) and user experience (UX).
  • Make your products easy to find your website. Read book: Don't make me think!
  • Simplify purchasing process; the "One click purchase" made Amazon.com famous.
  • Collect and data-mine your client input (page views, click-thru, favorites, feedback forms, etc.)
  • Generate ideas to improve your product and to reinvent your offering. (Extent of your offering's liquidity).
  • SEO (Search Engine Optimization) define a short and clear list of keywords that are unique


by Uki D. Lucas on Saturday, November 07, 2009
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Post Scriptum

The views in this article are mine and do not reflect those of my employer.
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My favorite quotations..


“A man should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”  by Robert A. Heinlein

"We are but habits and memories we chose to carry along." ~ Uki D. Lucas

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